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After all, Ok Cupid’s findings were based on behavior, not just talk, right? Like everyone else, we believed in Ok Cupid’s conclusions. But every time we looked into this, we found the same thing: daters who used Photofeeler for photo testing were getting right-swipes like never before.

But the more data we collected about men’s dating photo attractiveness, the more it became undeniable: Ok Cupid’s advice wasn’t raising men’s photo scores. In fact, users reported 3-5x (200-400%) more matches!

Monday 2 January 2017 is going to be THE busiest day of the year for the UK’s online dating industry with thousands of single people up and down the country logging on to their favourite dating sites and apps (and probably signing up to some brand spanking new ones) to take advantage of the New Year optimism that everyone feels at the beginning of the year.

To give you a head-start, here are my top tips for creating and choosing the best dating profile photos.

And since most schools don’t teach how to take a good Tinder photo, you’ll find plenty of examples of good picture ideas for guys you can use for inspiration. Studies have shown that women take about 1/10th of a second to form an impression of someone in a photograph.That means there's less competition for you and it's an extra incentive for you to get in touch.Whereas compare that to if you think somebody is attractive but you suspect that everybody is going to think they're attractive.Ok Cupid's cofounder Christian Rudder, who graduated with a degree in mathematics from Harvard, has been collecting data on the site's users for almost a decade and using it to study user behavior.His findings indicate that how attractive you are doesn't dictate how popular you are, and having people think you're ugly can actually work to your advantage.

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